Another hobby worth looking at before drifting away from the web is a vlog. As the name indicates it is a form of blogging except that, instead of posting written content, the content here is video. It can take many formats, the most common ones being dairies where individuals talk about their daily lives and activities that require them to lead a captivating and busy lifestyle. They have to entice their viewers so that they would visit often in big numbers and remain fans for a long time to come.
The other kind of known vlog is posting a video that reviews products or businesses. There is always a good possibility that such vloggers are paid for reviewing whatever it is they are reviewing. If they are starting out, they are trying to attract businesses that are willing to pay for their service, which is an in-depth review of products, services, or businesses themselves showing its lucrative nature if done vigorously and consistently.
The other popular category is tutorials where vloggers are teaching something whose list, from what takes place on websites such as YouTube is infinite since individuals can teach anything that they are good at. This kind of engagement is also after advertising money that could originate from sources such as Google’s click-through ads similar to blogs. If the vlog is popular and has many visitors, businesses themselves, without any middlemen can pay a lot of money to post their ads.
In fact, it is possible to say the genre of vlogging can be infinite similar to blogs since vloggers can post any kind of video and let visitors decide. Visitors usually find their way to such vlogs through search engines when they use certain keywords both bloggers and vloggers will include when they are asked to choose keywords.
The whole idea behind it is to attract visitors who can click through ads placed on the vlog. Vlogs that review products or businesses have the same amount of work to make sure their vlog would be found by visitors, especially those who are interested in the particular products, services, or businesses they are reviewing. Getting random visitors also does not do any harm and it is possible. Such vlogs can also have click-through ads on their vlog creating more opportunities to generate income.
What is interesting about vlogging is a cell phone or a laptop with a webcam can do the job. And when it comes to editing it is possible to do it on the website where it is possible to post videos such as YouTube, Facebook, Viddler, Daily Motion, Vimeon, and Instagram. Those who post more complicated videos such as events might require using a better equipment that does not necessarily have to be expensive.
Vlogging could allow vloggers to be more creative because visual content always is much better in presentation and persuasion that can be accompanied with content that could be read on intervals in an audio format. Visitors can also use CC (closed caption) if they want to read what the vloggers are saying making it much more interactive than posting written content on a blog. The vloggers’ personality can also go a long way to captivate viewers that could make them repeat visitors.
Another important aspect is brands and businesses can also have their own blog or vlog to reach out to audiences. They could be would-be customers, prospects, or existing customers who could be informed about what the particular entity is accomplishing or is trying to accomplish. Such vlogs clearly highlight what is there for everyone. Content in any format gives an edge on search engine results since it is the main gauge for a generic search result that improves search engine positions since search engines such as Google recommend them and use them to rank websites.
Other than that, ad money sources such as Google’s AdSense, sponsorships, ads from businesses, affiliate marketing, banners, selling products and e-books can all be a source of income for vloggers too, in fact at a similar or better level than blogging.