Digital Marketing
In this day and age, the best place to start a marketing campaign might be by trying the digital world. The digital world represents the aspect of using the internet with any of the available electronic devices such as desktop, laptop, tablet, and cell phones. People use these devices to access the Internet for numerous reasons and the important aspect for those who are marketing what they are doing is it is possible to reach them while they are on the Internet in a huge number doing numerous things.
Generally speaking, the basic principle of marketing is reaching out to people that is, would-be prospects by any available means to make them familiar with what the entity in this case the start-up has to offer to them. The drive behind using different channels including traditional advertising channels is to inform and educate people about what is available for them and in particular what the particular marketer has for them that he/ she believes has some value that they should take advantage of.
If there is a problem, it is the cost of doing so, since putting an ad on prime time TV might not be possible for everyone. Even putting ads on newspapers, magazines, and radios is not cheap. Because of that, even in earlier days, people used to go for affordable alternate methods, but the arrival of the Internet had opened a lot of channels marketers such as start-ups can use without costing them a lot of money.
As a result, the best place to start might be to make oneself familiar with these channels. A few years ago, search engines were making a killing because they had come up with a new way of advertising called PayPerClick (PPC). The reason for that was businesses will start selling and promoting their wares and brands online, but how are people going to know about them? A quick solution for that problem, especially for those who have the money was to start a PPC ad campaign with one of the search engines that have a big number of people visiting to find information. Search engines such as Google came up with a sophisticated way of putting those ads in front of visitors.
The problem that unraveled was how are they going to give priority to the numerous ads? The solution was bidding where those who are willing to bid the highest amount will always be at the top of the ads where people see them and click on them. The advertisers pay only when someone clicks the ads and visits the site, while there was also what was called impression that has a smaller charge attached to it for the number of times the ads were displayed. Many businesses had made search engines rich, while at the same time, most of them were also making money. The only problem is as it can be witnessed currently, it is only big businesses’ ads visitors can see on a regular basis when they surf the Internet because they are the only ones that can afford it.
Yet what these big businesses are paying is still considered to be very expensive by most standards because it really is and marketers started looking for other affordable methods to reach the millions of people who are visiting the Internet to do various things. New approaches started to surface and even if they were not as effective as the expensive PPC advertising, with due diligence they can do the job of driving visitors to the website of any business. Hence, having a website is indispensable for any advertiser. A well-built website requires, for the most part, effective SEO, which is not free, but it is much affordable than PPC, and even the marketers or start-ups themselves can do it. But there could still be some expenses involved where the focus being to spend less money as much as possible, while at the same time giving the optimum possible exposure to a website.
Consequently, at the end of the day, it always has to be those who can afford to cover the various expenses of starting their own business who can survive and thrive, since starting any kind of business could be expensive and there is some kind of cost attached to it. Hence, the whole idea is to find if there is a way to put a cap on the involved cost so that it will be possible to bring the number of people who would throw in the towel of starting their own small business because of the high cost could be mitigated. And that is what this blog is trying to do by highlighting ways and methods that had been tried and had shown good results in helping webmasters, marketers, or new start-ups not to be scared away because of the involved high cost in promoting and undertaking what they are trying to accomplish.
In fact, what is interesting is, individuals can start a business without incurring the known traditional expenses such as renting expensive storefronts, forking out a large amount of money for traditional advertising, and even be forced to hire others to help them run the business that all add on their financial constraints. The assumption is the coming into the picture of the internet might have done away with most of the expensive aspects of becoming a start-up and the blog will continue to highlight how startups can cut corners and do effective and affordable business.